I have had the privilege of working with technology at three fascinating levels. At IBM, I helped clients harness raw computing power for their toughest challenges. Microsoft showed me how data platforms can reshape how businesses work. At GitHub, I got to focus on making developers more productive and creative with their tools. Each step taught me something new about turning technical potential into real-world impact. Every role adds another layer of clarity to the big picture.

With these insights, I lead thoughtful product marketing initiatives across the technology stack. These initiatives focus on strategic growth, technical marketing, and leadership.

Infrastructure & Performance (IBM)

Sometimes technology sounds amazing, but you’re not sure what it’ll actually do for your business. This was the puzzle I solved at IBM. Instead of talking about what our systems can do, I created ways for clients to experience them firsthand. I helped them test our technology with their real business problems, so they see the practical value.

• Domain skill: Infrastructure
• Product knowledge: IBM Z Systems, IBM Power 8 enterprise systems: S822, S822LC for Big Data, S822LC for High Performance Computing, E870, E880.

Enterprise Data & Cloud Platforms (Microsoft)

As lead product marketing manager for Azure and SQL Server, I bridged traditional databases with emerging technologies. I crafted strategies that helped customers see how SQL Server evolves alongside their big data and open-source needs. This meant telling a compelling story of modernization – one that resonated with both long-time SQL Server users and teams exploring new data platforms.

• Domain skill: Cloud services, data platforms, security solutions
• Product knowledge: SQL Server (including Azure SQL DB Edge, SQL Server Big Data Clusters, SQL Server on Linux virtual machines), Azure Arc, Azure Data Studio (modern tool for developers and data professionals)

Developer Experience & AI (GitHub)

As senior product marketing manager at GitHub, I focused on strategies to attract digital natives. Digital natives are customers born in the cloud. I transformed how we positioned our developer platform within Microsoft’s ecosystem. I created integrated stories that showed how GitHub’s tools – from AI-powered development to advanced security – fit naturally into enterprise technology stacks. This work helped technical and business audiences see the full value of GitHub’s innovations, and drove significant enterprise adoption.

• Domain skill: AI-Assisted Development, Security & DevOps, Enterprise Tools, Platform Strategy
• Product knowledge: GitHub Enterprise, GitHub Advanced Security, GitHub Advanced Security for Azure DevOps, GitHub Copilot

Work samples of projects, product marketing and go-to-market strategies:

These projects required strong operational rigor, managing multiple marketing disciplines, and navigating a complex matrix organization to achieve our goals.

• Microsoft SQL Server 2019 Big Data Clusters: This guide is practical. It shows how organizations can turn data into insights without moving it across systems. If you’re curious about how modern data platforms handle diverse data types, this piece explains it simply. https://cloudblogs.microsoft.com/sqlserver/2019/04/15/3-ways-to-gain-insights-with-sql-server-2019-big-data-clusters/
• Microsoft SQL Server Performance Benchmarks: This piece showcases real-world benchmarks. It compares SQL Server’s performance across Linux and Windows platforms. It’s helpful for technical decision-makers who need clear evidence of platform capabilities. https://cloudblogs.microsoft.com/sqlserver/2019/05/16/sql-server-2017-achieves-top-tpc-benchmarks-for-oltp-and-dw-on-linux-and-windows/
• Microsoft and SUSE partner go-to-market: A behind-the-scenes look at what happens when open source meets enterprise software. I tell the story of how Microsoft and SUSE collaborated to give customers more freedom in their technology choices. https://cloudblogs.microsoft.com/sqlserver/2020/05/26/open-innovation-customer-choice-and-reliability-with-sql-server-on-suse/
• IBM Big Data & Analytics: Time travel back to 2015 when big data was the next big thing. This piece captures the energy and innovations from IBM’s major conference. It shows how companies were just beginning to harness the power of analytics. https://www.linkedin.com/pulse/ibm-insight-2015-go-big-home-victoria-nwobodo/

Product pages:

• Azure Arc product page https://azure.microsoft.com/en-us/products/azure-arc/hybrid-data-services
• Azure Data Studio product page https://azure.microsoft.com/en-us/products/data-studio
• GitHub Advanced Security for Azure DevOps (GitHub product page) https://resources.github.com/security/github-advanced-security-for-azure-devops/
• GitHub Advanced Security for Azure DevOps (Microsoft product page) https://azure.microsoft.com/en-us/products/devops/github-advanced-security
• Microsoft Data platform product page https://www.microsoft.com/en-us/sql-server/sql-server-downloads
• Microsoft SQL Server product page https://www.microsoft.com/en-us/sql-server/sql-server-2019

Customer success stories with global industry use cases:

I work closely with customers, product, sales and marketing teams – to tell the kind of success stories that help other customers see themselves in the solution.

• John Deere (industry: manufacturing) https://customers.microsoft.com/en-us/story/1448085079001691532-john-deere-manufacturing-modern-cloud-benefits-on-premises-edge-hybrid-data-services-azure-arc
• Royal Bank of Canada (industry: financial services) https://customers.microsoft.com/en-us/story/1431733508110961747-royal-bank-canada-speeds-innovation-on-premises-dbaas-based-azure-arc-enabled-data-services
• SKF Group (industry: manufacturing) https://customers.microsoft.com/en-us/story/1340375893662173818-skf-azure-arc-manufacturing
• Telstra (industry: telecommunications) https://customers.microsoft.com/en-us/story/1343679733967698040-telstra-telecommunications-azure-arc

Get in touch:

Technology moves fast! Still, the fundamentals of great product marketing is timeless: understand market needs, spot growth opportunities, and help innovative products scale. I’ve been fortunate to bring platforms to market from every angle – from the data center to the developer’s workspace. Whether you’re launching something new, expanding your market, or transforming how people see your product, I’d love to help shape your success story. Click the link below to work with me!

Work with me